2019 Launch Campaign
SUBARU
As the creative lead for the Subaru account, I led the development and execution of the campaign for the launch of the new Subaru Forester. The challenge was to create a campaign that embodied the Forester's versatility and unique features, while also speaking to Subaru's core audience of adventure-seekers and outdoor enthusiasts.
SUBARU
FORESTER
As the creative lead for the Subaru account, I led the development and execution of the campaign for the launch of the new Subaru Forester. The challenge was to create a campaign that embodied the Forester's versatility and unique features, while also speaking to Subaru's core audience of adventure-seekers and outdoor enthusiasts.
Video Content
We created compelling stories that really engaged with the Forester audience, creating over 100K organic views for each video with zero paid media.
Our concept highlighted the Forester's all-wheel drive capabilities, spacious interior, and advanced safety features, while also showcasing how it could adapt to various outdoor activities.
We created compelling stories that really engaged with the Forester audience, creating over 100K organic views for each video with zero paid media.
Our concept highlighted the Forester's all-wheel drive capabilities, spacious interior, and advanced safety features, while also showcasing how it could adapt to various outdoor activities.
Social Content
Lots of short clips were posted to social channels and lots of love was shared.
— This is what they looked like when published:
Website
Captivating those up-and-down scrollers.
Captivating those up-and-down scrollers.
Print Materials
I know, I know! So, for the analog lovers out there...
— Small brother brochure:
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I know, I know! So, for the analog lovers out there...
— Small brother brochure:
— Big brother brochure:
