Marco Cortes


Digital Creative Director
2019 Launch Campaign

SUBARU
FORESTER



As the creative lead for the Subaru account, I led the development and execution of the campaign for the launch of the new Subaru Forester. The challenge was to create a campaign that embodied the Forester's versatility and unique features, while also speaking to Subaru's core audience of adventure-seekers and outdoor enthusiasts.



Video Content                    

We created compelling stories that really engaged with the Forester audience, creating over 100K organic views for each video with zero paid media.
Our concept highlighted the Forester's all-wheel drive capabilities, spacious interior, and advanced safety features, while also showcasing how it could adapt to various outdoor activities. 








                    Social Content

  Lots of short clips were posted to social channels and lots of love was shared.













— This is what they looked like when published:






Website                    

Captivating those up-and-down scrollers.







                          Print Materials

I know, I know! So, for the analog lovers out there...


— Small brother brochure:




— Big brother brochure:



︎


Mark