AMAZON
FRESH
Imagine a world where grocery shopping isn't a mundane chore but a thrilling adventure waiting to unfold. That's the vision Amazon Fresh embarked on in the sun-soaked landscapes of Southern California. In my role as the creative director, I collaborated with the Amazon Fresh team to breathe life into their unique, fun, and colorful design system. However, we didn't stop at just guidelines; together, we embarked on an exhilarating journey to craft an unforgettable launch campaign for the very first Amazon Fresh stores in SoCal. From fine-tuning the tiniest design details to spearheading a campaign that would make waves in the industry, it was a whirlwind of creativity and collaboration.
OOH
Let's Paint the Town Fresh!
Our goal was simple: bring the Amazon Fresh magic to Southern California. We took the streets by storm with an explosion of vibrant billboards, whimsical bus stop ads, and eye-catching banners. Picture this: every major freeway and bustling avenue became a canvas for our design system, showcasing the allure of Amazon Fresh and its mouthwatering opening deals. It was like a carnival of freshness, and we made sure everyone got the invitation.
Let's Paint the Town Fresh!
Our goal was simple: bring the Amazon Fresh magic to Southern California. We took the streets by storm with an explosion of vibrant billboards, whimsical bus stop ads, and eye-catching banners. Picture this: every major freeway and bustling avenue became a canvas for our design system, showcasing the allure of Amazon Fresh and its mouthwatering opening deals. It was like a carnival of freshness, and we made sure everyone got the invitation.
Digital OOH
Bringing Fresh to Life, One Pixel at a Time
But we didn't stop at static visuals. We cranked up the excitement with Digital Out-of-Home experiences. These weren't your run-of-the-mill ads; they were animated bursts of energy that popped up at the stores and nearby locations. It was like bringing the Amazon Fresh magic to life right before your eyes. Get ready to say, "Wow, that's fresh!"