Marco Cortes


Digital Creative Director
2020 Digital Branding

AMAZON MUSIC APP


As the creative lead for Amazon Music account, I oversaw the redesign and rebranding of the Amazon Music app for iOS, Android, and browser versions. The goal was to create a seamless and intuitive user experience that highlighted the extensive music library available on Amazon Music.




                    Design System

 
To achieve our goals, we focused on the app's navigation and layout, simplifying user flow and creating a more immersive experience. We also created new features such as personalized playlists, lyrics integration, and a revamped home screen that showcased new releases, recommended tracks, and curated playlists.














Regions                    

The work is also adapted to different regions and utilizes more specific and local aspects of those cultures.




















                   Artists


We also create a look for the individual artist making it all about them and keep it very simple on the graphics.




Throughout the project, I worked closely with a cross-functional team of product managers, designers, and engineers to ensure that the project was delivered on time and on budget. I was responsible for communicating the project vision to stakeholders, managing the team's resources, and ensuring that the final product met our quality standards.

The Amazon Music app redesign was a success, resulting in increased engagement and a significant boost in the number of users subscribing to Amazon Music. It was an exciting and challenging project that allowed me to hone my skills as a leader and as a digital creative director.

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Mark