Immersive Experience
Día de Los Muertos Celebration
Día de Los Muertos is a beautiful Mexican holiday that's all about celebrating family, both in this world and the next. Unfortunately, some companies have exploited the holiday's cultural significance without truly understanding its meaning. But El Pollo Loco was determined to do things differently. As Creative Director, I was lucky enough to work on a project that brought the true spirit of Día de Los Muertos to life in a way that was both respectful and exciting.
Día de Los Muertos Celebration
El Pollo Loco
Día de Los Muertos is a beautiful Mexican holiday that's all about celebrating family, both in this world and the next. Unfortunately, some companies have exploited the holiday's cultural significance without truly understanding its meaning. But El Pollo Loco was determined to do things differently. As Creative Director, I was lucky enough to work on a project that brought the true spirit of Día de Los Muertos to life in a way that was both respectful and exciting.
Immersive Experience
Our team worked tirelessly to create an immersive experience that would transport visitors to another world. We transformed an El Pollo Loco restaurant into a magical celebration of familia, with vibrant colors, festive decorations, and delicious food. Everywhere you looked, there were nods to the holiday's rich cultural heritage, from the ofrendas (altars) that honored loved ones who had passed away to the papel picado (colorful paper cutouts) that adorned the walls.
All of this was done to generate hype about the Día de Los Muertos promotion which increased sales by 12% compared to the previous year.
Our team worked tirelessly to create an immersive experience that would transport visitors to another world. We transformed an El Pollo Loco restaurant into a magical celebration of familia, with vibrant colors, festive decorations, and delicious food. Everywhere you looked, there were nods to the holiday's rich cultural heritage, from the ofrendas (altars) that honored loved ones who had passed away to the papel picado (colorful paper cutouts) that adorned the walls.
All of this was done to generate hype about the Día de Los Muertos promotion which increased sales by 12% compared to the previous year.
Organic Content
To get people excited about the El Pollo Loco Día de Los Muertos Promotion, we knew we had to create informative and engaging content. We worked hard to create visually stunning posts that explained the meaning behind Día de Los Muertos and showcased El Pollo Loco's unique take on the holiday.
To get people excited about the El Pollo Loco Día de Los Muertos Promotion, we knew we had to create informative and engaging content. We worked hard to create visually stunning posts that explained the meaning behind Día de Los Muertos and showcased El Pollo Loco's unique take on the holiday.
At the end of the journey, users could RSVP for the immersive experience, which was a huge success. The turnout was incredible, and attendees loved it.
But we didn't want it to be all about us – we also wanted to hear from our community. So, we created posts that asked our followers to share their own Día de Los Muertos traditions and celebrations, and the response was beautiful.
It was so heartwarming to see how our community embraced the holiday and made it their own. We loved sharing their stories and photos with others, which helped to build a deeper connection between our brand and our community.
It was so heartwarming to see how our community embraced the holiday and made it their own. We loved sharing their stories and photos with others, which helped to build a deeper connection between our brand and our community.
Influencer Partnerships
The influencer posts, each with their own personal touch and flavor, created a buzz that piqued the interest of those who hadn't experienced it yet and kept those who had excited to see more.
Paid Media
We also had a paid media campaign focused on promoting the "Family Feast for Less" deal that was only available for the two days of the holiday.
Thanks to our targeted advertising efforts, we generated a lot of buzz around the promotion and drove sales to the restaurant. In fact, sales rose by an impressive 12% from the previous year, making the campaign a huge success.
Thanks to our targeted advertising efforts, we generated a lot of buzz around the promotion and drove sales to the restaurant. In fact, sales rose by an impressive 12% from the previous year, making the campaign a huge success.
Email
