Digital Campaign
RED BULL CREATION
Hackers, tinkerers and makers united to make whatever they wanted!
Event
Red Bull challenged teams of six people to build functional and original contraptions in just 72 hours while being broadcasted lived on the website from beginning to the end.
Digital Campaign
Our audience: Hackers, builders and computer nerds. Yeah that’s right.
We hit websites like: Popular Mechanics, Popular Sciences, Makezine and Reddit with a retro 8-bit looking digital campaign. The campaign created awareness, invited users to participate and then drove people to watch the event live from the website.
Our audience: Hackers, builders and computer nerds. Yeah that’s right.
We hit websites like: Popular Mechanics, Popular Sciences, Makezine and Reddit with a retro 8-bit looking digital campaign. The campaign created awareness, invited users to participate and then drove people to watch the event live from the website.
Social Media
We used Twitter to spread the message and as a platform to connect the Red Bull Creation community of builders tinkers and hackers.
We used Twitter to spread the message and as a platform to connect the Red Bull Creation community of builders tinkers and hackers.
Website
The concept is a throwback to the retro-OS days complete with pop-up windows pretending to hack your computer, 8-bit SFX, command line shell navigation, and of course, Easter eggs.
The concept is a throwback to the retro-OS days complete with pop-up windows pretending to hack your computer, 8-bit SFX, command line shell navigation, and of course, Easter eggs.
The entire 72-hour build was live-streamed on the site where people could watch and chat with all 12 teams from their hacker spaces / shops.
The top four most popular teams were selected to represent Red Bull at the World Maker Faire in NYC.
