Social Sampling
Red Bull wanted people to sample the three new flavors as part of the launch campaign, and that's what we gave them: A socially driven sampling experience.
RED BULL EDITIONS
Red Bull wanted people to sample the three new flavors as part of the launch campaign, and that's what we gave them: A socially driven sampling experience.
Website
We created a website where people learned more about the new flavors and chose which one they wanted to try. Then they invited friends to try it by sending them a message through Twitter using the #ilike handle with the flavor they enjoyed the most.
People were able to see which of their Twitter connections liked the same flavor that they did by tracing the "energy path" between their location and the location from where the posts were sent.
In the end the word spread quickly creating awesome visuals on the website and connecting people through the path left behind by the Red Bull Editions’ new flavors.
In the end the word spread quickly creating awesome visuals on the website and connecting people through the path left behind by the Red Bull Editions new flavors.
Digital Banner Ads
Digital banners illustrated how you could add color to your city by sharing the Red Bull Editions cans with your friends on Twitter.
