Social Engagement
RED BULL
Have you ever daydreamed about hanging out with Ryan Sheckler, Loui Vito or Anthony Davis? Prove us you’ve got what it takes to hang with the big boys for a chance to win an all-day trip with them.
RED BULL
ULTIMATE
CHALLENGE
Have you ever daydreamed about hanging out with Ryan Sheckler, Loui Vito or Anthony Davis? Prove us you’ve got what it takes to hang with the big boys for a chance to win an all-day trip with them.
Online Experience
We created The Red Bull Ultimate Challenge online experience where Red Bull fans could submit videos showing their best moves. The Red Bull athletes personally selected the lucky winners and spent the entire day hanging out, sharing stories and best of all; doing what they love doing.
We created The Red Bull Ultimate Challenge online experience where Red Bull fans could submit videos showing their best moves. The Red Bull athletes personally selected the lucky winners and spent the entire day hanging out, sharing stories and best of all; doing what they love doing.
We wanted to make this more inclusive and encoraged all skill leves to participate. We were able to connect with a larger audience by creating three main challenges showcasing different sports.
Social Content
Participants were able to post their videos using our hashtag #RBUltimateChallenge. The videos where showcased on the the Ultimate Challenge website allowing viewers and freinds the opportunity to vote for the best.
