Digital Campaign
RED BULL
VIVA LA
RESOLUTION!
We took a Red Bull sampling opportunity and turned it into a social media movement.
In case you don’t watch videos:
We created a sampling opportunity around the fitness resolutions we all make every New Year. To begin their journey they would first visit the website where people could craft their resolutions.
Website
Social Media
RedBull Sampling
Red Bull rewarded people for signing up by mailing them a sugar Red Bull sugar free 4-pack.
Red Bull rewarded people for signing up by mailing them a sugar Red Bull sugar free 4-pack.
Digital Media
To help drive people to the site we created banner ads and page takeovers.
To help drive people to the site we created banner ads and page takeovers.
︎
In the end more than 200,600,00 impressions led to tens of thousands of declarations on Facebook