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Marco Cortes
Digital Creative Director
Digital Campaign

RED BULL
VIVA LA
RESOLUTION!


We took a Red Bull sampling opportunity and turned it into a social media movement.






In case you don’t watch videos:



We created a sampling opportunity around the fitness resolutions we all make every New Year. To begin their journey they would first visit the website where people could craft their resolutions.



 Website                  
Social Media                 


Then they would have to sign up and have their resolutions posted to their Facebook, so that their friends could encourage them to follow through.


A Twitter handle was created to kick off the movement and to help it grow organically.
 

RedBull Sampling               


Red Bull rewarded people for signing up by mailing them a sugar Red Bull sugar free 4-pack.




Digital Media                 


To help drive people to the site we created banner ads and page takeovers.




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In the end more than 200,600,00 impressions led to tens of thousands of declarations on Facebook